This paste is in a small tub and you scoop out a small amount and apply to a clean, wet tooth brush and brush as normal. The paste will not last as long as the powder but will still last longer than your usual paste. A food grade, natural preservative is added. Ingredients: Coconut Oil, Cocoa Butter, Baking Soda, Activated Charcoal, Peppermint and Potassium Sorbate. Jars are 100 grams.