For those who want to avoid Flouride, SLS, Artificial Sweetners and a heap of other nasties, this powder is an amazing alternative. To use, scoop a small amount of tooth powder and place on a clean, wet toothbrush or under your tongue. Brush teeth and mouth as normal. Rinse thoroughly. Ingredients: Activated Charcoal, Bentonite Clay, Peppermint and Orange Powder. Jars are 50 grams; a little goes a long way.